Primera Bravo II vs. Leading Competitor
(As of April 20, 2005)
	Primera
Printing	Bravo II	Competitor	Notes
Cost of color ink (per ml, street price)*	$2.60	$3.41	Competitor is 31% higher priced.
Cost of black ink (per ml, street price)*	$2.60	$2.82	Competitor is 8.5% higher priced.
Proven, second-generation robotics	Yes	No	Competitor's robotics are far more complex and unproven.
Recording
Disc capacity	50	25	Bravo II has TWICE the disc capacity.
Software	PTPublisher powered by Sonic®	Proprietary	Proprietary software upgrades can be expensive.
			Sonic is the world's leading CD/DVD burning software company.
Accessories and Options
PC and Mac compatible	Yes	No	Software for both PC and Mac is included.
Business card/mini-CD capable	Yes	No	Competitor cannot record or print business card CDs or 80mm CDs.
Software Developer's Kit available	Yes	No	Allows custom software integration for kiosks, medical imaging, photo, etc.
Clear front cover for easy job monitoring	Yes	No	Can't view the burning, printing and robotic process on competitor's unit.
Double-disc misfeed detection	Yes	No	Patent-pending feature prevents misfeeds, jams and drive failures.
Autoprinter version available at lower cost	Yes	No	Saves you hundreds of dollars if printing only is required.
Low-profile, office-friendly styling	Yes	No	Bravo II's unobtrusive, low-profile design fits into any professional environment.
Physical Attributes
Weight	18 lbs.	25 lbs.
Height	7.25"	19"	Fits in more spaces and on more desktops.
Footprint (Width x Depth)	276 sq. in.	305 sq. in.	Saves space on desktops.
Costs
Manufacturer's Suggested Price (DVD/CD)	$2,695	$2,495
Anticipated Street Price*	$1,950	$1,950	Bravo II delivers more peformance and features for the money!
* Average USA street prices on the WWW as of April 20, 2005.