Primera, working directly with Sonic Solutions, has developed a simple interface to allow OEM customers to develop new solutions based on Sonic’s QFlix DVD recording technology and Primera’s award winning disc publishers.

Qflix-enabled disc publishing equipment gives retail stores the ability to offer high-quality, professionally-burned and printed video content on DVDs, on-demand with integrated CSS copy protection. Content owners have long been requiring copy protection on replicated discs in order to protect their valuable media assets.

Now, the same type of copy protection as used on replicated discs is available on-demand at retail outlets by using Qflix drives and media in Primera’s disc publishers.

With Sonic Solutions’ Qflix DVD On-Demand software, Qflix CSS-enabled technology and CSS-enabled recordable media, Primera offers the most affordable, reliable and complete solution for in-store, on-demand DVD movies and other video content.