“For the first time, automated disc burning and printing is now available for less than $1000 (MSRP),” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing. “This more affordable price will be especially attractive to independent videographers, recording studios, schools, churches, home-based businesses, non-profits and charities as well as departments in companies and organizations of all sizes.”

Rebates are available through June 30, 2007 and are valid only in the USA and Canada. Factory-direct rebate forms with complete details can be printed at www.primera.com/rebate.pdf.

Applicable rebates are:

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world’s best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, Disc Publisher II, Disc Publisher Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 ( USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49 (0) 611-92777-0, by FAX at +49 (0) 611-92777-50 or by e-mail at sales@primeraeurope.de.

Notes to Editors: Bravo is a trademark and Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.