TuffCoat with WaterShield is the world’s first water-resistant and smear-resistant inkjet-printable CD-R and DVD-R media with a glossy, photo-quality surface. The WaterShield surface, developed by TAIYO YUDEN and optimized for use with Primera’s inkjet CD/DVD printers, has a host of benefits, including:

• Water and smear resistance. TuffCoat with WaterShield discs employ a special, high-performance coating that is bonded to the surface of the disc during manufacturing. The discs are resistant to smearing and color bleed when exposed to water and humidity.

• Glossy, photo-quality finish. With its glossy surface, TuffCoat with WaterShield provides the contrast and illumination needed for better color reproduction, more accurate color matching and a glossier disc surface than other inkjet printable discs.

• Faster and more cost-effective. Other methods of protecting a recordable CD or DVD against water, such as lamination and expensive reverse thermal transfer printers, are no longer required. This allows businesses and consumers of all types to use much lower cost disc printers and duplication equipment. Production is faster since no additional steps are required to receive professional-quality, robust and highly water-resistant results.

“Photo quality and water resistance are both features our customers have been requesting for many years,” said Mark Strobel, Primera Technology’s Vice President of Sales and Marketing. “Our new TuffCoat with WaterShield media delivers outstanding print quality, instantaneous drying and incredible water resistance with a glossy, photo-quality finish. It allows inkjet-printed CDs and DVDs to be used in virtually any application where exposure to raindrops, snowflakes or immediate handling was previously a concern.”

All of Primera’s inkjet-based disc duplication and printing equipment supports the new TuffCoat with WaterShield media, including the Bravo™ II, BravoPro and Bravo XR-Series Disc Publishers as well as the Signature®-series inkjet CD/DVD printers.

TuffCoat with WaterShield surface is available now at www.primerastore.com as well as through Primera’s Authorized Resellers and Authorized Distributors in over 80 countries.

Additional information about Primera is available on the company’s website at www.primera.com or by calling 1-800-797-2772 ( USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by email at sales@primeraeurope.de.

About TAIYO YUDEN
TAIYO YUDEN entered the optical media business in 1988 with the development of CD-R. Now in its 56th year, Tokyo-based TAIYO YUDEN CO., LTD. is a worldwide manufacturer of surface-mount and leaded passive components, Bluetooth modules, power electronics modules, power supplies and recordable digital media.

With approximately 50% of the worldwide market in high-frequency multilayer chip inductors used in cell phones, the company reports annual sales of nearly US$1.6B. Worldwide, TAIYO YUDEN employs more than ten thousand people.

The company’s North American affiliate, TAIYO YUDEN (U.S.A.), INC., operates sales and engineering offices in Chicago, IL, Raleigh, NC, Irving, TX, and in California at San Jose and San Diego. For further information, visit the company's website at: www.yuden.us.

Notes to Editors: TuffCoat and Bravo are trademarks and Primera and Signature are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies.