Sweet! Primera LX500 Label Printer’s Short-Run Capability Helps 16-Year-Old Build His Baked Goods Empire

Brandon, born with serious food allergies, had long felt left out at parties and school events where all the other kids could eat anything they wanted. Instead of complaining, he decided to do something about his situation by inventing recipes for treats that were free of the Top-8 Allergens that threaten kids. Starting with pizza crust and then expanding to cookies, donuts, and other specialties, Brandon, supported by his parents, created Brandon’s Best: a line of scrumptious, allergen-free, gluten-free, and vegan products that taste so good, no one would ever guess they’re also safe.

Brandon recalled the days when he used a conventional laser printer to print his package labels. “As I was inventing more items, Dad said I didn’t have the money to keep printing small amounts of labels,” he said. “And because the items were round, like donuts and cookies, it didn’t look right to have rectangular labels on the donuts.”

After a Google search, Brandon learned about Primera and its line of printers for small businesses. “I was so excited I sent [Primera] a box of sample items, in hopes [the company] might be able to help me out since I use the money [I earn] to buy ingredients and hold events for kids like me with food allergies,” he stated. “Primera responded by donating an LX500 to Brandon’s Best.”

Brandon recalled the days when he used a conventional laser printer to print his package labels. “As I was inventing more items, Dad said I didn’t have the money to keep printing small amounts of labels,” he said. “And because the items were round, like donuts and cookies, it didn’t look right to have rectangular labels on the donuts.”

After a Google search, Brandon learned about Primera and its line of printers for small businesses. “I was so excited I sent [Primera] a box of sample items, in hopes [the company] might be able to help me out since I use the money [I earn] to buy ingredients and hold events for kids like me with food allergies,” he stated. “Primera responded by donating an LX500 to Brandon’s Best.”

Brandon, now 16, has grown along with his burgeoning business. When he’s not doing homework or playing varsity hockey for his high school, he’s still in the kitchen at his parents’ pizza restaurant twice a week, filling customer orders that come in. He also continues to invent, creating specialty donuts and cookies along with cookie dough in a jar in several varieties.