For more information:
Kellie Garber, Senior Global Product Manager
Primera Technology, Inc.
For Release on or After November 5, 2020

Primera Announces BarTender® 2021 Software Now Includes

Print/Cut Capability for LX610 Color Label Printer

World’s most trusted labeling software lets customers design, print, and cut

full-color labels more easily than ever with LX610 Color Label Printer.



PLYMOUTH, MN, USA (November 5, 2020) — Primera Technology, Inc., one of the world’s leading manufacturers of specialty printers, today announced Seagull Scientific’s BarTender 2021 software for label design and printing is now available with a cut option for Primera’s LX610 Color Label Printer with Digital Die-Cutting™ technology.

LX610 is the only inkjet desktop color label printer in the world to combine high-resolution color label printing with digital die-cutting. Images are printed at up to 4800 dpi onto a variety of different label materials. After each image is printed, it is cut to the desired size and shape with a high-precision carbide steel knife blade. Primera’s other color label printers, including LX500, LX500c, LX600, LX910 and LX2000, can also benefit from the features offered in BarTender 2021. BarTender offers the most frequently used label design features, including text, graphics, barcode and serializing capabilities.

When used with Primera’s LX610, BarTender 2021 allows users to pick one of dozens of included shapes and digitally die-cut the printed label design into this shape. BarTender 2021 is available in four editions. Each addresses a wide range of printing and marking solutions, from small, stand-alone printing environments at SMBs to large, automated printing infrastructures at large enterprises.

“We are excited to partner with Seagull Scientific on our new LX610 printer. Our customers are familiar with and love the features offered by BarTender software. The addition of a cut function adds a powerful feature to those who want to print and cut a variety of label shapes and sizes without having to continually load and unload different pre-die cut rolls,” said Kellie Garber, Primera’s Senior Global Product Manager.

“We’ve enjoyed our long term partnership with Primera Technology, Inc.,” said Michael Leo, Senior Product Marketing Manager, BarTender by Seagull Scientific. “Our newest release, BarTender 2021, together with the Primera LX printer family, offers innovative, new options in commercial-quality label design and print. We consider the way BarTender 2021’s built-in die-cutting capabilities work with the LX610 printer an industry game-changer.”

BarTender Professional Edition sells for $495.00 USD and can be purchased from Primera at


About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. The company sells its products either factory-direct or through Primera Authorized Resellers and Distributors in more than 200 countries and territories.

In USA and Latin America, contact Primera Technology, Inc. at +1-763-475-6676, email at or visit online at

For Europe, Middle East, and Africa, contact DTM Print in Germany by phone at +49-(0) 611-92777-0, by e-mail at or online at

For Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720, by email at or online at


Notes to Editors:  Digital Die-Cut and PTCreate are trademarks and Primera is a registered trademark of Primera Technology, Inc.  All other trademarks are the property of their respective companies.


About BarTender by Seagull Scientific

BarTender® software transforms information into the labels, barcodes, RFID tags, smartcards and documents that drive business. BarTender helps its customers around the world improve safety, security, efficiency and compliance through easy, powerful design; fast, accurate printing on demand; comprehensive system control; straightforward integration and legendary technical support. To learn more, please visit