News Release
For more information:

Geena Maharaj, Global Product Manager, Label Printers Primera Technology, Inc.
Phone: (763) 475-6676
FAX: (763) 475-6677
Sales Info: (800) 797-2772

For release on or after April 10, 2018

World’s Only On-Demand Color RFID Label Printer is
Announced at RFID Journal Live!

PLYMOUTH, MN, USA (April 10, 2018) — Primera Technology, Inc., a global leader in the design and manufacture of specialized digital printers, today announced its RX500 Color RFID Label & Tag Printer. The announcement was made at the RFID Journal Live! trade show in Orlando, Florida.

RX500 is the world’s only full-color RFID on-demand RFID label and tag printer. Labels are encoded, verified and printed in a single pass. Finished labels are then cut with the internal guillotine-style cutter and dispensed one at a time. On-demand printing makes the printer ideal for applications such as visitor or trade show badges where just a single label at a time with unique information is required. Batches of many labels or tags at a time can also be encoded and printed.

The built-in UHF RFID reader/encoder module is supplied by Honeywell®. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications for the widest range of deployments in real-world applications.

Print resolution is best-in-class at up to 4800 dpi. Print speeds of up to 2.5” (63.5 mm) per second make label and tag production fast and convenient. A single full-color ink cartridge is utilized for ease of replacement in the field. The printer is also lightweight at just 7 lbs. (3.2 kg), making it easy to pack and transport.

“Printing full-color RFID labels and tags adds a new, value-added feature to the technology,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “With RX500, you can add color coding, graphics and high-resolution photos to RFID labels and tags. With color, you’re essentially adding an extra layer of accuracy and safety in applications such as medical file folder labels, visitor badges, photo wristbands and specimen tracking labels.”

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through advanced, third-generation dye-based inks and the print surfaces of inkjet labels such as Primera’s TuffCoat microporous labels. Most popular UHF inlays from major RFID companies can be encoded.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 200 countries and territories. Follow Primera on Facebook at and on Twitter at

More information about Primera is available at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call +1-763-475-6676 or FAX +1-763-475-6677. Email to

In Europe, Scandinavia and Middle East, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by email at In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720 or by email at

Notes to Editors:  Primera is a registered trademark of Primera Technology, Inc.  All other trademarks are the property of their respective companies.