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Bravo SE-3 Disc Publisher

Bravo SE-3 Disc Publisher

LX500 Color Label Printer DTM

Volume: Up to 1,000/day
Max Print Width: 4.25 in (108mm)
Print Speed: Up to 2.5 ips
Ink: 1 tri-color dye cartridge
Cutter: No

Special Price $1,225.00 was $1,295.00
Availability: In stock

LX500 Color Label Printer

The LX500 Color Label Printer prints full-color, photo-quality images and bar codes on highly water-resistant and scratch-resistant labels.  Your labels can include full-color photos, illustrations, graphics, text and bar codes. Print them when and where you need them – in quantities you can really use! Best of all, depending upon the quantity you print, the price per label will be significantly less than labels printed on flexo or offset.

Compare Printers.

Get Up and Running Quickly

From initial set-up to full operation, the LX500 is easy to use. Plus, everything you need to start printing labels is included in the box. Each LX500 ships with BarTender® UltraLite Primera Edition software, sample roll of high-gloss labels, ink cartridge and USB cable. You’ll be printing full-color labels within minutes of taking the printer out of the box. Need to make larger labels? The LX910 and LX2000 have nearly all the capabilities of our LX500, and can print labels up to 8.00" wide and 8.25" wide respectively.

What's In The Box

LX500 Color Label Printers include one dye-based color ink cartridge, BarTender UltraLite Primera Edition software, printer drivers for Windows 7/8/10+ and Mac OS X 10.6 or higher, starter roll of 4" x 3" Tuff-Coat High-Gloss Inkjet Label Stock, USB 2.0 cable and instructions. Requires an available USB 2.0 port.



LX500/LX500c/RX500 Complete Installer for PC - 5-08-2019 - Windows 7 / 8 / 10 Compatible (32bit/64bit) - 330 MB Download 
LX500/LX500c Complete Installer for Mac v 2.0 - 10-18-19 - 10.5 MB - Mac OS 10.9 - 10.15 (Catalina) NEW! Download 
  • Troubles running installer? See this article for help.
  • v 2.0 does not work with legacy LX400 cartridge number 53376
  Individual Downloads  
  LX500/LX500c Complete Installer for PC - 11-16-2017 - Windows 7 / 8 / 10 Compatible (32bit/64bit) - 255 MB  Download
  • Archive Version - Includes Status Monitor - No Support for RX500
  BarTender ® 2016 Ultralite 11 (SR4) - 12-15-2017 - 176 MB Download 
  • Label design software for LX Series label printers
  • Windows 7 / 8 / 10 Compatible (32bit/64bit)
  • Release Notes
  LX500 & LX500c PC Driver v. 1.23 and Status Monitor v 1.07 - Windows 7 / 8 / 10 Compatible (32bit/64bit) - 76 MB - 12-15-2017 Download

You may also update software, firmware and driver using the Status Monitor / Configuration Utility.
1. Click the settings (gear icon) tab. 2. Click Check for Updates.

  Tip! Are your cartridges drying out or is the printer printing with missing colors/poor quality? Click here for instructions on cleaning your cartridge.  


  LX500 Manual (New - Includes PrintHub, RX500 and Mac) Updated 3-28-19 Download 
LX500 Manual (Old Version with Status Monitor) Download
  LX500 Quick Start Download
  Label Stock Quick Reference Guide Download
  Label Material Comparison Guide
  Spec Sheets Matte BOPP - White and Clear Poly - High Gloss Paper - Vintage Matte Paper

1. What are the prices of the printers?

LX500: $1295 (MSRP), factory direct price is $1225

LX500c: $1395 (MSRP), factory direct price is $1325 (includes built-in cutter)

RX500: $2495 (MSRP), factory direct price is $2375

LX600: $1895 (MSRP), factory direct price is $1795

LX610: $2495 (MSRP), factory direct price is $2375

LX910: $2695 (MSRP), factory direct price is $2575

LX2000: $3995 (MSRP), factory direct price is $3595

2. How much are the ink cartridges?

LX500/LX500c/RX500: the single cyan/magenta/yellow (CMY) cartridge is $54.95.

LX600/LX610/LX910: the dye-based single, ultra-high capacity cyan/magenta/yellow (CMY) cartridge is $74.95, and the pigment-based single, ultra-high capacity CMY cartridge is $76.95.

LX2000: Color cartridges are $28.95 each x3. Black is $54.95. You can save money by purchasing a multipack (one of each CMYK) for $135.00.

3. What are the main differences between the three label printers?

  • Label Width:
  1. LX500/LX500c/RX500 will print on a label from 0.75” (19mm) up to 4.25” (108mm) wide
  2. LX600 will print on a label from 0.5” (19mm) to 5” (127mm) wide
  3. LX610 will print on a label from 0.5” (13mm) to 4.1” (104mm) - die-cutting and .5” (13mm) to 5” (127mm) - pre-die cut
  4. LX910/LX2000 will print on a label from 0.50” (13mm) up to 8.25” (210mm) wide; minimum liner width is 1.5”(38mm) and can be up to 8.375”(213mm) wide
  • Label Length:
  1. LX500/LX500c/RX500 will print a label from 0.75” (19mm) up to 24” (610mm) long
  2. LX600/LX610 will print on a label from 0.5” (13mm) up to 12” (305mm) long
  3. LX910/LX2000 will print a label from 0.50” up to 24” (609.6mm) long
  • Ink Cartridges: LX500 and RX500 utilize a single Cyan/Magenta/Yellow (CMY) ink cartridge that combines colors to make a process black. LX600, LX610 and LX910 use a single, ultra-high capacity CMY ink cartridge for dye for vibrant prime labels, and one for pigment that possesses UV- and water-resistant qualities. LX2000 has separate ink cartridges in pigment ink only. You also save money on ink since only the tank that runs out of ink needs to be replaced.
  • Label Rolls: LX500 and RX500 have a 2” core with label roll Outside Diameter (OD) of 5”. LX600, LX610, LX910 and LX2000 have a 3” core with an OD of 6”.
  • Speed:  (Expected throughput for an 8 hour work day.)
    --LX500/RX500 - 500 4" x 3" prints per day
    --LX600/LX610 - Up to 3000 4" x 3" prints per day
    --LX910 - 3000 4" x 3" prints per day
    --LX2000 - 5000 4" x 3" prints per day

4. What is the average cost per label?

It depends upon the amount of coverage and the colors used in your design. If you’d like to know your specific cost per label, please send a high resolution .jpg of your actual label to, specify the printer you would like us to test, and we’ll run a test through the printer’s software to give you a very close approximate cost. We can also provide this general information:

LX500/LX500c: at 50% coverage on a 4” x 3” label at default print resolution, cost per label can range from $0.05 to $0.10.

RX500: at 50% coverage on a 4” x 3” label at default print resolution, cost per label can range from $0.05 to $0.10. With the addition of a RFID inlay, the cost will vary.

LX600/LX610/LX910: at 50% coverage on a 4” x 3” label at default print resolution, cost per label can range from $0.03 to $.07.

LX2000: at 50% coverage on a 4” x 3” label at default print resolution, cost per label can range from $0.01 to $.04.

5. How many labels can you print per ink cartridge or set of ink carts?

It depends upon the amount of coverage and the colors used in your design. If you’d like to know your specific cost per label, please send a high resolution .jpg of your actual label to, specify the printer you would like us to test, and we’ll run a test through the printer’s software to give you a very close approximate number of labels per design. We can also provide this general information:

LX500/LX500c/RX500: at 50% coverage on a 4” x 3” label at default print resolution, you’ll get about 600 to 800 labels per ink cartridge

LX600/LX610/LX910: at 50% coverage on a 4” x 3” label at default print resolution, you’ll get about 1300 to 1800 labels per ink cartridge

LX2000: at 50% coverage on a 4” x 3” label at default print resolution, you’ll get about 1200 to 2300 labels per set of ink cartridges

6. Which printers offer a built-in label cutter.

LX500c has a guillotine-style cutter built-in, while LX600, LX910 and LX2000 both offer a built-in “pizza-wheel” style label cutter. LX610 has a built-in die-cutting knife blade for cutting labels into custom shapes and sizes. LX610 also has a built-in "pizza-wheel" style cutter.

7. What operating systems do these printers support?

LX500/LX500c: Windows: 7/8/10+ and Mac: OS X v10.8+ (Snow Leopard, Lion, Mountain Lion, Mavericks+)

RX500: Windows: 7/8/10+

LX600/LX610: Windows: 7/8/10+

LX910: Windows: 7/8/10+ and Mac: OS X v10.8+ (Snow Leopard, Lion, Mountain Lion, Mavericks+)

LX2000: Windows: 7/8/10+ and Mac: OS X v10.8+ (Snow Leopard, Lion, Mountain Lion, Mavericks+)

Regarding Windows XP and Vista, our printer drivers will likely still work. However, since Microsoft has ceased support for XP and Vista, we have no choice but to also no longer support XP and Vista. If you choose to use one of these obsolete operating systems, you do so at your own risk.

8. What is the highest resolution each printer is capable of printing?

Native print resolution is 1200 dpi. All can print up to a maximum of 1200 x 4800 dpi, although 1200 x 1200 and 1200 x 2400 settings are usually preferred since they print faster.

9. Do the printers come with software to design my labels?

Yes, it comes with a basic design program for Windows called BarTender UltraLite. LX610 does not include this software, but you can download Bartender for free on their website. It allows you to import graphics, logos, etc. and add things like bar codes. You can also design your labels in a full-featured design program, save them as high-resolution .jpg, .tiff, .bmp, .png or .pdf files and use our software to arrange them onto your label stock and print. Or, you can print directly out of your own graphic design software such Adobe Illustrator as long as that software allows you to change the page sizes to the sizes of your labels.

For Mac, we don’t include software since most Mac users prefer to print directly from programs such as Adobe Illustrator or Photoshop. An easy to use software package we recommend for Mac is called BeLight Swift Label Designer. You can get a 30-day free trial on their website at It costs $19.99 if you decide to buy it.

10. Does any software come with the printers?

Yes. LX610 comes with Primera's PTCreate Standard software. PTCreate Standard allows you to import images and cut a variety of label shapes. PTCreate Pro is available for an additional purchase. PTCreate Pro allows printing and cutting of contour shapes. All other Primera inkjet desktop label printers come with Windows software called BarTender UltraLite. It’s an easy to use, very helpful tool that helps you to layout your designs onto the correct label sizes and then print them. For RX500, you must upgrade to BarTender Professional or higher for RFID functionality.

11. Does this printer do bar codes?

Yes, for Windows users it comes with BarTender UltraLite software which includes just about every bar code font used in business and industry world-wide, including 2D bar codes. LX610 does not include this software, but you can download Bartender for free on their website. Please note that BarTender only supports pre-die cut labels. It does not support the built-in digital die-cutting feature of LX610.

12. Are the labels waterproof?

We hesitate to use the word “waterproof,” but several of our label substrates, when printed onto by LX600, LX610, LX910 and LX2000 with pigment inks, are highly water-resistant. We do not recommend LX500/RX500 for labels that will be exposed to water.  The black on LX500/RX500 is made by mixing cyan, magenta and yellow. That much ink saturation can smear when it gets wet no matter which label stock you use.

It is important to match the right substrate for your particular application. This is especially true for water-resistance. Before ordering a large quantity of blank labels you should try out some printed labels on your products in the environment in which they’ll be used. In general, we suggest a synthetic substrate for high-humidity or wet environments. Vinyl, BOPP and polyester label stocks are ideal.

The most water-resistant substrate we sell is the clear and white polyester labels. However, they are also the most expensive. Vinyl and BOPP are great alternatives but again should be tested before ordering a large quantity of blank labels. Vinyl is also ideal for very small or irregularly-shaped containers since it is very soft and conformable. For applications where water isn’t a concern, our TuffCoat Gloss White paper labels perform exceptionally well and are affordable, too.

For those who need a GHS compliant label solution, LX2000 is the perfect choice. With pigment ink and Primera’s Tuffcoat Extreme PolyJet material, LX2000 has already passed Section 3, BS5609 testing. The testing included removal of print by adhesive tape, abrasion resistance and permanence of print evaluations under extreme conditions, including exposure to UV light and repeated salt spray and immersion. The material and printed images from LX2000 passed in all three categories.

13. How long will my images last?

All inks, whether dye or pigment, will begin to fade over time. Dye ink generally is recommended for indoor use on products that will be consumed in less than a year. If exposed daily to direct sunlight or bright indoor lights, dye inks can start to fade in a number of months. Dye inks deliver the best range of bright, vibrant colors so they are usually preferred over pigment ink for products that go onto food, wine and other consumable products.

Pigment ink has superior UV resistance. Primera’s pigment inks have been tested outdoors for more than a year with little noticeable fading. Pigment ink is usually selected if many years indoor or up to two years outdoor life is required with little fading. Labels printed with pigment ink will be slightly less vibrant, so are usually selected for more industrial-types of projects such as GHS labels, tags, photo ID badges, bin labels and much more.

14. Do I have to buy my labels and ink from you?

Continuous label stock for LX610 (used for digital die-cutting) must be purchased from Primera or one of its resellers. This material is chipped and perfectly matched with the printer for digital die-cutting. any inkjet coated label material for pre-die cut labels may be used. For all other Primera desktop label printers, you are free to purchase them from anyone you choose. Labels just need to be coated for aqueous inkjet printing. For non-Primera labels, you’ll see varying levels of water-resistance, gloss and other characteristics. Remember to always test first! Our ink carts are designed specifically for our printers. So, you won’t generally find them at brick-and-mortar retail stores. However, thousands of online resellers have them in stock, as does Primera’s e-commerce site  

15. Are your ink cartridges refillable?

No, they are not. They are designed and manufactured for one-time-only use.

16. Are any of your printers wireless?

Yes, the LX2000 can be connected via USB 2.0 or through Ethernet or built-in wireless.

17. Do you offer any financing?

Yes! We have a relationship with PayPal where our products now qualify for their “Bill Me Later” program. It works like this: we write up a proforma invoice for your purchase. You submit it to PayPal for approval. Once approved, you can purchase the equipment from us and get 6 months of interest-free financing. The down-payment amount and monthly payment amount is figured out between you and PayPal. You’ll need to either already have or open a new PayPal account to use this financing. Primera also works with BEHALF. BEHALF pays Primera (on your behalf), and you'll pay BEHALF back on a schedule you set. Find more details at


Print Method: Inkjet
Print Resolutions: 4800 x 1200 dpi, 1200 x 1200 dpi, 600 x 600 dpi
Ink Cartridge: Color (CMY)
Colors: 16.7 million
Color Matching: Z-Color™ Color Matching Software
Print Width: 0.75" (19mm) to 4.25" (108mm)
Print Length: 0.25” (6.4mm) to 24” (609.3mm)
Media Width: 1" (25.4mm) to 4.25" (108mm)
Media Types: Roll-fed pressure-sensitive labels, roll-fed tags, fan-fold labels or tags
Media Sensing: Moveable see-through sensor for die-cut labels; Reflective for labels and tags with black stripe; Continuous label stock; Preprinted label stock.
Supply Roll: 5" (127mm) maximum diameter on 2" (50.8mm) core. Core has additional restrictions - see manual.
Ink Level Warning: Calculates actual number of prints remaining based upon ink usage of graphics being printed (patent-pending)
Indicator Lights: Power, Ink
Controls: Pause, Load/Feed, Unload
Operating Systems: Windows® 7/8/10+
Mac OS X 10.9+
Recommended Minimum System: 

For PC: Pentium® IV computer or better, 512MB RAM, 5GB free hard drive space, USB port

For Mac: 1 GHz Intel processor or higher, capable of running Mac OS X v10.7 or higher, 1GB RAM, one available USB port
Label Design Software: BarTender UltraLite Primera Edition included for PC Only. Can also be used with most other popular label design and graphics software programs.
Electrical Rating: 12VDC, 5.0A
Power Requirements: 100-240VAC, 50/60 Hz, 60 watts
Certifications: UL, UL-C, CE
California Prop 65: WARNING: Cancer and Reproductive Toxin -
Weight: 7.0 lbs. (3.2 kg)
Dimensions: 10.4"W x 15.3"D x 7.1"H (closed), 17.4"(open) 264mmW x 389mmD x 180mmH (closed), 442mmH (open)
Options: Ink Cartridge, Tri-Color #53374 or #53376(slower speed).
LX500 #74273
LX500c #74275 (w/ cutter)
Included: Bartender Ultralite software for Windows, 4”X3” Tuffcoat™ High-Gloss Paper starter roll and starter tri-color cartridge.
Max Min
Label width:  4.25" (107.95mm)  .75" (19.05mm)
Liner/media width:  4.25" (107.95mm)  1.0" (25.4mm)
Label height/length:  24" (609.6mm) 0.25” (6.4mm)
Gap between labels: 10" (254mm) 0.10" (2.5mm)
Width of thru-hole opening: 0.5" (12.7mm) 0.25" (6.325mm)
Distance from edge of media to edge of thru-hole: 2.25" (57mm) 0.20" (5.06mm) 
Reflective/Black Mark Width*: N/A 0.1" (2.54mm)
Max Outer Diameter (OD): 5.0"(127mm) N/A
Inner Core Diameter (ID): 2.0" (50.8mm) N/A
Total Thickness (Liner + Label)**: 0.010” (10 mil) N/A
Distance from edge of media to edge of label: Printer driver assumes 2 mm gap. However, this is adjustable via the left margin offset.

* The Reflective/Black Mark should be opaque to infrared light. The mark should be between the labels. The end of the mark should correspond with the beginning of the label.

** This is the recommended maximum. There are two factors that determine whether the printer will accept any particular stock thickness.