Plymouth, MN, USA – Primera Technology, Inc., one of the world’s leading manufacturers of specialty printers, today announced its new LX500 Color Label Printer.

LX500 is Primera’s newest and most affordable desktop color label and tag printer. Its high-yield, tri-color ink cartridge keeps cost per label low. Fast print speeds and an optional built-in guillotine-style cutter allow users to quickly and easily print and cut their short-run labels. In addition, LX500 has a lower MSRP price than the printer it replaced which was called LX400, and is up to 270% faster on labels printed with comparable print quality. LX500’s MSRP price is $1295 while the LX400 was priced $200 higher, at $1495.

“Start-ups and other small businesses quickly realize that their labels must look professional. With LX500 they can produce labels that look as good as, or even better, than large, national branded products,” said Mark D. Strobel, Primera’s vice president

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