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Press Releases

 
  1. Primera Announces CMY+ Ultra Black Inks For LX-Series Label Printers

    CMY+ Ultra Black Dye Ink CartridgeCMY+ Ultra Black Dye Ink Cartridge
    CMY+ Ultra Black Dye Ink Cartridge
    News Release
    For more information:

    Kellie Garber, Senior Global Product Manager
    Primera Technology, Inc.
    Phone: (763) 475-6676
    FAX: (763) 475-6677
    E-mail: kgarber@primera.com
    WWW: www.primera.com
    Sales: 1-800-797-2772 (USA & Canada)

    For release on or after April 28, 2022

    Primera Announces CMY+ Ultra Black Inks For LX-Series Label Printers
    New Dye-Based Ink Formulation Delivers Deep Black, Sharp Text and Crisp, Bright Colors

    PLYMOUTH, MN, USA (April 28, 2022) — Primera Technology, Inc. (“Primera”), one of the world’s leading manufacturers of specialized digital printing equipment, today announced new, optional CMY+ Ultra Black Ink Cartridges for its LX600, LX610, and LX910 Color Label Printers. Primera’s top-of-the-line model, the LX3000, has included CMY+ Ultra Black with the printers’ dye ink version since its introduction earlier this year. Primera’s color

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  2. Primera Introduces LX3000 Color Label Printer with Big Ink™

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  3. LX610 Color Label Printer Now Makes Waterproof, Outdoor-Durable Labels

    LX610 Color Label Printer Now Makes Waterproof, Outdoor-Durable Labels

    New “Laminate Mode” Delivers Glossy and Matte Laminated Labels & Decals In Any Size or Shape.

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  4. Primera Announces BarTender® 2021 Software Now Includes Print/Cut Capability for LX610 Color Label Printer

    World’s most trusted labeling software lets customers design, print, and cut full-color labels more easily than ever with LX610 Color Label Printer.

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  5. Primera Introduces LX600 Color Label Printer

    Primera Introduces LX600 Color Label Printer

    LX600 Color Label Printer produces short runs of high-quality labels quickly and at a low cost per label.

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  6. Pigment Ink Now Shipping for Primera’s LX910 Color Label Printer

    News Release
    For more information:
    Kellie Garber, Senior Global Product Manager Primera Technology, Inc.

    Phone: (763) 475-6676
    FAX: (763) 475-6677
    E-mail: kgarber@primera.com   

    Web: www.primera.com

    For release on or after October 16, 2018

    Pigment Ink Now Shipping for Primera’s LX910 Color Label Printer

    PLYMOUTH, MN, USA (October 16, 2018) – Primera Technology, Inc., a leading manufacturer of digital color printers, today announced that highly-durable pigment ink is now available for Primera’s LX910 Color Label Printer. LX910 is Primera’s most recent and fastest-ever desktop color label printer.

    LX910 initially shipped with a dye-based ink cartridge. Dye ink produces the brightest colors and most vibrant photo-quality images. This helps businesses to sell more of their products by labeling them with the highest-quality, most eye-catching labels.

    Now, a new pigment-based ink cartridge can be quickly and easily installed to produce highly durable, UV-resistant labels. Pigment ink is ideal for applications where sunlight, water and chemicals can come in contact with the printed surface of the labels. Pigment ink, when combined with properly matched substrates, resists these challenging environmental conditions and opens many new applications for desktop color label production, including labels for items that regularly get wet such as bath or shower products, cosmetics, produce, warehouse labels, GHS labels, work-in-progress labels, parking permits, bumper stickers and much more.

    “Primera’s LX910 Color Label Printer has already become one of the best-selling desktop color label printers globally with its dye-based ink cartridge.

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  7. Primera Introduces Impressa IP60 Digital Color Photo Printer

    News Release

    For more information:
    Geena Maharaj, Global Product Manager Primera Technology, Inc.
    Phone: (763) 475-6676
    FAX: (763) 475-6677
    E-mail: gmaharaj@primera.com

    www.primera.com/photo

    For release on or after July 30, 2018

    Primera Introduces Impressa IP60 Digital Color Photo Printer
    New IP60 with inkjet technology offers extensive benefits over dye-sublimation including faster printing, higher resolution, low cost per print and more.

    PLYMOUTH, MN, USA (July 30, 2018) – Primera Technology, Inc., a leading manufacturer of digital color printers, today announced its Impressa IP60 Digital Color Photo Printer (“IP60”).

    IP60 is a professional-grade color photo printer designed for heavy-duty use. It was designed specifically for applications including photo booths and event photography, photo studios, cruise ships, tourist attractions, holiday photos, amusement parks, family entertainment centers, location-based entertainment venues such as zip lines and ATV rides, night clubs and bars, retail photo finishing and more.

    The list of advantages of IP60 over traditional digital photo printers that use dye-sublimation technology is extensive:

    • Fastest Printing – 4 x 6 photos print in just 7 seconds each, and single 2 x 6 photo strips print in only 3.5 seconds.
    • Low Cost Per Print – 4 x 6 photos, including ink and paper, have an average cost of just $0.12 each.
    • Highest Print Resolution – up to 1200 x 4800 dpi. Similar priced dye-sublimation printers print at 300 dpi, while far more expensive models are still just 600 dpi.
    • Lightest Weight – the entire
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  8. Primera Introduces LX910 Color Label Printer

    News Release

    Primera Introduces LX910 Color Label Printer

    For more information:
    Geena Maharaj, Global Product Manager
    Primera Technology, Inc.
    Phone:   (763) 475-6676
    FAX:       (763) 475-6677
    E-mail:   gmaharaj@primera.com
    www.primera.com

    For release on or after May 23, 2018

    Primera Introduces LX910 Color Label Printer

     PLYMOUTH, MN, USA (May 23, 2018) – Primera Technology, Inc., a leading manufacturer of specialized digital color printers, today announced LX910, its newest desktop color label printer.

    LX910 is Primera’s fastest desktop color label printer. It can handle labels as wide as 8.25” and as small as 0.75”. This latest addition can print a 4” x 3” label with 50% coverage in less than 6 seconds. In addition, ink costs are the lowest ever from Primera. This is due to a new, ultra-high capacity ink cartridge. On a  4” x 3” label, cost per label averages about $0.03 - $0.05 (USD) each.

     Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. The printer is also ideal for manufacturing, laboratory, security, government, retail, and a wide variety of other markets.

    Compared to other printers that are comparably priced, LX910 has a number of distinct advantages:

    • Print Speed: best-in-class throughput at up to 4.5” per
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  9. World's Only On-Demand Color RFID Label & Tag Printer

    News Release
    For more information:

    Geena Maharaj, Global Product Manager, Label Printers Primera Technology, Inc.
    Phone: (763) 475-6676
    FAX: (763) 475-6677
    E-mail: gmaharaj@primera.com
    WWW: www.primera.com
    Sales Info: (800) 797-2772

    For release on or after April 10, 2018

    World’s Only On-Demand Color RFID Label Printer is
    Announced at RFID Journal Live!

    PLYMOUTH, MN, USA (April 10, 2018) — Primera Technology, Inc., a global leader in the design and manufacture of specialized digital printers, today announced its RX500 Color RFID Label & Tag Printer. The announcement was made at the RFID Journal Live! trade show in Orlando, Florida.

    RX500 is the world’s only full-color RFID on-demand RFID label and tag printer. Labels are encoded, verified and printed in a single pass. Finished labels are then cut with the internal guillotine-style cutter and dispensed one at a time. On-demand printing makes the printer ideal for applications such as visitor or trade show badges where just a single label at a time with unique information is required. Batches of many labels or tags at a time can also be encoded and printed.

    The built-in UHF RFID reader/encoder module is supplied by Honeywell®. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications for the widest range of deployments in real-world applications.

    Print resolution is best-in-class at up to 4800 dpi. Print speeds of up to 2.5” (63.5 mm) per second make label and tag production fast and convenient. A single full-color ink cartridge is utilized for ease of replacement in

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  10. Primera Introduces LX1000 Color Label Printer

    NEWS RELEASE

    For more information:
    Jennifer Loegering (Press only)
    Primera Technology, Inc.
    Phone: (763) 475-6676, Ext. 202
    FAX:      (763) 475-6677
    E-mail: jloegering@primera.com  
    WWW: www.primera.com
    Sales:    (800) 797-2772

    For release on or after (April 5, 2017)

    Primera Introduces LX1000 Color Label Printer
    Pigment inks, fast print speeds and lower cost per label are among new features.

     Plymouth, MN, USA (April 5, 2017) – Primera Technology, Inc., one of the world’s leading manufacturers of specialty printers, today announced its new LX1000 Color Label Printer.

    LX1000 replaces Primera’s best-selling LX900 Color Label Printer. The printers are virtually identical in price, performance and functionality. However, LX1000 offers a number of additional features, including:

    • Pigment Ink. An all-new pigment ink delivers dye-based ink print quality but with the added durability of pigments included in the ink formulation. In particular, UV-resistance and water-resistance is enhanced without sacrificing the bright, attention-getting properties of dye-based inks.
    • Lower Cost Per Label. Larger, separate CMYK ink tanks deliver a cost per label that is up to 30% lower than on LX900. In fact, LX1000’s cost per label is among the lowest of all desktop color inkjet printers currently available for anywhere near its price.
    • Fast Print Speeds of up to 4” per second. While many desktop label printers boast of fast print speeds, most of those quoted print speeds are unusable for producing quality
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