For more information:
Kellie Garber, Senior Global Product Manager
Primera Technology, Inc.
For Release on or After June 23, 2021


LX610 Color Label Printer Now Makes Waterproof, Outdoor-Durable Labels

New “Laminate Mode” Delivers Glossy and Matte Laminated Labels & Decals In Any Size or Shape.


PLYMOUTH, MN, USA (June 23, 2021) — Primera Technology, Inc. (“Primera”), one of the world’s leading manufacturers of specialized digital printing equipment, today released a new Lamination Mode feature for its popular LX610 Color Label Printer.

Lamination Mode is now a selection in the printer’s PrintHub™ status monitor. Here’s how it works:

  1. In PrintHub, select “Laminate Mode”
  2. Send a print/cut file to the printer as usual
  3. The printer prints the image, feeds it out the front of the printer and stops
  4. Apply an optically clear, 4-mil polyester laminate patch by hand
  5. Push any button on the control panel to pull the printed image back into the cutter
  6. The now-laminated image is cut to size and shape – any shape – with the built-in X/Y cutting blade
  7. Label dispenses out the front and can then be cut and stacked into individual, laminated, custom-cut sheets.

Lamination is ideal for labels that must be waterproof, not just water-resistant. Some of these applications include labels for cosmetics and bath products, wine, beer, distilled spirits, juices, shampoos, window decals, bumper stickers, signs, and much more.

Primera’s dye and pigment inks work equally well with lamination film. Pigment ink with a synthetic label substrate is recommended for outdoor applications where labels are exposed to water and UV light. Initially, Primera will offer glossy lamination film. Later, in Q3 2021, a matte-finish clear laminate is also expected to be available.

“Laminate Mode for LX610 is another example of how Primera continues to innovate in the color label printer market,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “LX610 was already the world’s first and only all-in-one printer/plotter cutter machine for the desktop. Now, it adds clear lamination to the capabilities of this highly versatile machine.”

Laminate Mode is available now by downloading updated firmware and PrintHub software from Primera’s website. The updates are located at All existing LX610 users, including those located in EMEA countries using LX610e, can download and utilize the new Laminate Mode feature.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. The company sells its products either factory-direct or through Primera Authorized Resellers and Distributors in more than 200 countries and territories.

In USA and Latin America, contact Primera Technology, Inc. at +1-763-475-6676, email at or visit online at

In Canada, contact Total Solutions, Inc. at 1-888-878-4765, by email at or online at

For Europe, Middle East and Africa, contact DTM Print in Germany by phone at +49-(0) 611-92777-0, by e-mail at or online at

For Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720, by email at or online at


Notes to Editors:  Primera is a registered trademark of Primera Technology, Inc.  All other trademarks are the property of their respective companies.