For more information:
Amber Miller (Media only)
Primera Technology, Inc.
Phone: (763) 475-6676, Ext. 236
FAX: (763) 475-6677
Sales: (800) 797-2772
For release on or after (June 9, 2015)

Primera Introduces LX2000 Color Label Printer
New features include large ink cartridges, pigment ink and superb print quality.

Plymouth, MN, USA (June 9, 2015) – Primera Technology, Inc., one of the world’s leading
manufacturers of specialty printers, today announced its new LX2000 Color Label Printer.

LX2000 is Primera’s fastest-ever desktop color printer. It produces labels at speeds of up to 6” per
second – about 25% faster than Primera’s best-selling LX900 Color Label Printer (for comparable
print quality).

Large, separate ink cartridges for cyan, magenta, yellow and black keep the cost per label low. Other
features include pigment-based ink for stronger resistance to UV light, chemicals and water, built in
“pizza-wheel” cutter, viewing window to see label stock levels and wired Ethernet or USB 2.0 and
wireless connection options.

“LX2000 represents an entirely new product class in desktop label printing,” said Mark D. Strobel,
Primera’s vice president of sales and marketing. “With large ink tanks we can offer an extremely
competitive cost per label. Our print speeds rival printers that cost up to three times more. We have
pigment ink that has far more resistance to water, chemicals and UV light. Print quality is superb.
Add to that our wired Ethernet or USB 2.0 or wireless connection options, along with 8” print width
and you’ve got everything most companies would ever need. With LX2000, there are only benefits
and no compromises.”

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat,
cheese and hundreds of other specialty and gourmet foods. LX2000 is also ideal for private labeling,
test marketing, pre-press proofing and retail labeling.

For those who need a GHS compliant label solution, LX2000 is the perfect choice. With its pigment
ink and Primera’s Tuffcoat Extreme PolyJet material, LX2000 has already passed Section 3, BS5609
testing. The testing included removal of print by adhesive tape, abrasion resistance and
permanence of print evaluations under extreme conditions, including exposure to UV light and
repeated salt spray and immersion. The material and printed images from LX2000 passed in all
three categories.

Printer drivers are included for Windows Vista/7/8, along with Bartender Ultralite Software (for
Windows) to format label designs, add barcodes, QR codes, etc. Most other popular graphic design
programs for Windows can be used to design and print labels. A Mac driver is currently under

Qualified substrates include many different inkjet label materials, including Primera’s exclusive
Tuffcoat Extreme ™ white and clear polyester and white BOPP, as well as the new Tuffcoat Extreme
PolyJet . Paper labels are also available in high-gloss, semi-gloss and matte finishes.
LX2000 is priced at $3995 (MSRP) in the USA and Canada. It is available now from Primera’s
resellers and distributors worldwide.

Complete product details are available at Follow Primera on Facebook at and on Twitter at

About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading
specialty printer manufacturers. Its products are sold worldwide through Primera Authorized
Resellers and Distributors in more than 183 countries.

More information about Primera and its products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and
Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to

For Europe, Scandinavia, Middle East and Africa, contact Primera Europe GmbH in Germany by
phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
For Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 8586 3030 or by email