For more information:
Amber Jechort (Media only)
Primera Technology, Inc.
Phone: (763) 475-6676, Ext. 202
FAX: (763) 475-6677
Sales Info: (800) 797-2772
For release on or after February 24, 2015

                                 Primera’s LX900 Color Label Printer Adds Pigment Ink Option

PLYMOUTH, MN, USA (February 24, 2015) — Primera Technology, Inc., a leading global manufacturer of
specialty printers, today announced the availability of highly-durable pigment inks for its popular LX900
Color Label Printer. Previously, only traditional photo-quality dye-based inks were available.
The LX900’s new, specially-designed pigment inks, when paired with Primera’s Tuffcoat Extreme Polyjet
material, offers far more stability against harsh conditions including water, chemicals, abrasion and
exposure to long periods of UV light. A significant advantage of the LX900’s implementation of pigment
inks is that the printer can use either pigment or dye-based inks by simply changing out the removable
print head.

“With LX900, we offer our customers the best of both worlds: traditional dye-based inks when you want
perfect, photo-quality labels with the best print resolution available and pigment inks when you need
the ultimate in durability without the need for lamination,” said Mark D. Strobel, Primera’s vice
president of sales and marketing. “Switching from one type of ink to the other takes just a few seconds
thanks to our removable print head. This is an exclusive feature to LX900 that you simply won’t find on
other desktop label printers no matter what their price.”

Primera’s pigment inks meet the standards of BS5609, one of the most rigid durability qualifications in
the world for printed output. Printed labels are exposed to immersion in water, salt spray, abrasion and
UV light. Conforming to this standard is required for producing GHS hazardous material labels on a
desktop label printer.

LX900 sells for $2995 (MSRP) in the USA and Canada. Pricing in other regions will vary. The new
pigmented inks and LX900 printers are available immediately through Primera’s Authorized Distributors

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty
printer manufacturers. Its products are sold through Primera Authorized Resellers and Distributors in
more than 222 countries.