IAAPA Expo Recap in Funworld: Primera Technology Launches Cutting-Edge Label Printer with Digital Die Cutter

Primera LX610 Color Label Printer

Primera Technology revealed its new LX610 Label Printer and Cutter that can print on stickers and even magnets of any shape in full color at 4800 dpi. Available worldwide in January 2020, the printer will also auto-trace and cut around shapes with an upgraded software.

“The LX610 Label Printer and Cutter is the one and only printer of its type on the planet,” said Mark Strobel, vice president of marketing and sales for Primera Technology. “There is just nothing like it available in this size and price anywhere.”

Strobel emphasized it will print stickers that are really popular with kids, and any size and shape of magnets. He said a magnet can be made for about 20 cents and can be sold by an attraction for around $2, providing a high rate of return. 

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