Flexibility is critical to us. We have to be able to adjust to whatever our customers need. When we chose the CX/FX we know we wanted to print labels faster and cheaper and have full-color capability. Flexibility is critical to us because we have to be able to adjust to whatever our customers need on the label. To redesign, rename or rebrand something took us months whereas now all of that’s done in-house.
Primera's mission is to produce technologically superior products that offer a high degree of customer satisfaction and value while conducting business affairs with unparalleled integrity, courtesy and professionalism.