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Already own an LX-Series Label Printer?

Learn about our upgrade program!

As a way of saying “thank you” to our customers for being loyal to Primera products, we’re offering an upgrade program that gives customers a chance to purchase a newer Primera Color Label Printer at an unbelievably discounted price. Eligible customers can choose to upgrade to Primera’s:

 
LX500 LX600 LX610 LX910 LX3000
Short-run label printing Short-run label printing Short-run label printing w/ automated built-in die-cutting Short-run label printing Medium-run label printing now with Big Ink™
Prints up to 4" wide Prints up to 5" wide Max print width 4.1" - die-cutting / 5" pre-die cut label Prints up to 8" wide Prints up to 8.25" wide
Up to 2.5"/sec. Up to 4.5" per second Up to 4.5" per second Up to 4.5" per second Up to 4.5" per second
One tri-color ink cartridge One ultra-high yield CMY cartridge w/ dye or pigment inks One ultra-high yield CMY cartridge w/ dye or pigment inks One ultra-high yield CMY cartridge w/ dye or pigment inks Individual CMY ink tanks with a reusable thermal print head
4800 dpi full-color label printing 4800 dpi full-color label printing 4800 dpi full-color label printing 4800 dpi full-color label printing 4800 dpi full-color label printing
Built-in "guillotine-style" label cutter Built-in "pizza-wheel" style cutter Built-in die-cutting knife blade and pizza-wheel cutter Built-in "pizza-wheel" style cutter Built-in "pizza-wheel" style cutter
  High water/UV resistance with pigment ink and synthetic materials High water/UV resistance with pigment ink and synthetic materials High water/UV resistance with pigment ink and synthetic materials High water/UV resistance with pigment ink and synthetic materials
Upgrade Price $1,265 Upgrade Price $1,675 Upgrade Price $2,105 Upgrade Price $2,265 Upgrade Price $2,515

In order to qualify for this opportunity, the label printer to be upgraded must meet all of the following requirements:

  1. Eligibility must be pre-verified by Primera via the serial number and customer information
  2. If current unit is under warranty, that warranty will become void when the unit is decommissioned

The following pricing is available for customers who are eligible to upgrade their current label printers:

Model Price Upgrade Price
LX500 Color Label Printer $1,495 $1,265
LX600 Color Label Printer $1,995 $1,675
LX610 Color Label Printer with Plotter/Cutter $2,495 $2,105
LX910 Color Label Printer $2,695 $2,265
LX3000 Color Label Printer $2,995 $2,515

To see if you qualify for the label printer upgrade program complete the form below. If you have immediate questions, please call 1-800-797-2772 or email sales@primera.com.

Additional Terms & Conditions

  • Upgrade program valid only in the United States, U.S. territories and Canada.
  • Upgrade printers must be purchased directly through Primera or from an authorized reseller
  • Customers who purchase an upgraded model keep their current printer, but it will be marked as decommissioned and will no longer be eligible for Technical Support or service
  • Customers can receive one upgrade price per eligible printer; there is not an additional discount for more than one eligible printer
  • Upgraded printers are new units and come with the standard one year warranty
  • Upgraded printers are eligible for extended warranties (at additional cost)
  • Models listed above are currently the only models eligible for discounted upgrade pricing
  • Shipping charges will apply
  • Certain rebates do not apply

Already own an LX-Series Label Printer? 
Learn about our upgrade program!

As a way of saying “thank you” to our customers for being loyal to Primera products, we’re offering an upgrade program that gives customers a chance to purchase a newer Primera Color Label Printer at an unbelievably discounted price. Eligible customers can choose to upgrade to Primera’s:

LX500 Color Label Printer:

  • Short-run label printing
  • Prints up to 4" wide
  • up to 2.5"/sec.
  • One tri-color ink cartridge
  • 4800 dpi full-color label printing
  • $1,125 upgrade price


LX500c Color Label Printer:

  • Short-run label printing
  • Prints up to 4" wide
  • up to 2.5"/sec.
  • One tri-color ink cartridge
  • 4800 dpi full-color label printing
  • Built-in "guillotine-style" label cutter
  • $1,225 upgrade price


LX600 Color Label Printer:

  • Short-run label printing
  • Prints up to 5" wide
  • Up to 4.5" per second
  • One ultra-high yield CMY cartridge with dye or pigment inks
  • 4800 dpi full-color label printing
  • Built-in "pizza-wheel" style cutter
  • High water and UV resistance with pigment ink and synthetic materials
  • $1,795 upgrade price


LX610 Color Label Printer with Plotter/Cutter:

  • Short-run label printing with automated built-in die-cutting
  • Up to 4.5" per second
  • Max print width 4.1" - die-cutting / 5" pre-die cut label
  • One ultra-high yield CMY cartridge with dye or pigment inks
  • 4800 dpi full-color label printing
  • High water and UV resistance with pigment ink and synthetic materials
  • $2,245 upgrade price


LX910 Color Label Printer:

  • Short-run label printing
  • Prints up to 8" wide
  • Up to 4.5" per second
  • One ultra-high yield CMY cartridge for dye, and one for pigment
  • 4800 dpi full-color label printing
  • High water and UV resistance with pigment ink and synthetic materials
  • Built-in "pizza-wheel" style cutter
  • $2,155 upgrade price


LX3000 Color Label Printer:

  • Medium-run label printing now with Big Ink™
  • Prints up to 8.25" wide
  • Up to 4.5" per second
  • Individual CMY ink tanks with a reusable thermal print head
  • 4800 dpi full-color label printing
  • Built-in "pizza-wheel" style cutter
  • $2,395 upgrade price


In order to qualify for this opportunity, the label printer to be upgraded must meet all of the following requirements:

  1. Eligibility must be pre-verified by Primera via the serial number and customer information
  2. If current unit is under warranty, that warranty will become void when the unit is decommissioned

The following pricing is available for customers who are eligible to upgrade their current label printers:

Model MSRP Price Upgrade Price
LX500 Color Label Printer $1,395 $1,125
LX500c Color Label Printer $1,495 $1,225
LX600 Color Label Printer $1,995 $1,795
LX610 Color Label Printer with Plotter/Cutter $2,495 $2,245
LX910 Color Label Printer $2,695 $2,155
LX3000 Color Label Printer $2,995 $2,395

To see if you qualify for the label printer upgrade program complete the form below. If you have immediate questions, please call 1-800-797-2772 or email sales@primera.com.

Additional Terms & Conditions:

    • Upgrade program valid only in the United States, U.S. territories and Canada.
    • Upgrade printers must be purchased directly through Primera or from an authorized reseller
    • Customers who purchase an upgraded model keep their current printer, but it will be marked as decommissioned and will no longer be eligible for Technical Support or service
    • Customers can receive one upgrade price per eligible printer; there is not an additional discount for more than one eligible printer
    • Upgraded printers are new units and come with the standard one year warranty
    • Upgraded printers are eligible for extended warranties (at additional cost)
    • Models listed above are currently the only models eligible for discounted upgrade pricing
    • Shipping charges will apply
    • Certain rebates do not apply

Submit this form to get your upgrade process started.