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Retail Ribbon 7 - Case Study
Cosmetics Retailer Case Study
A global leader in cosmetics wished to create a special marketing project around the holiday season. They relied on Primera’s LX500C to create personalized, holiday-themed labels for their skincare products on demand. The personalized labels were such a success the retailer added printers into their flagship stores around the world for monthly personalization campaigns, and it’s all thanks to the quality, speed and reliability of Primera’s LX500C!
The cosmetics retailer deployed over 30 LX500 units into their stores worldwide.
Accompanied by customized software program and large touchscreen computers connected via USB created by strategic partners.
Customers were able to print personalized labels with cheeky sayings and fun designs using a wide variety templates that were changed out monthly.
The personalized labels created buzz on social media, increased their stores’ foot traffic and generated more sales throughout the entire year.