Already own a Bravo?
Learn about our upgrade program!

As a way of saying “thank you” to our customers for being loyal to Primera products, we’re offering an upgrade program that gives customers a chance to purchase a newer Primera Bravo 4100-Series Disc Publisher at an unbelievably discounted price.

There’s a Bravo 4100-Series model for almost any disc printing or publishing need, ranging from print-only to dual recording drives. Some of the highlights of our Bravo 4100-Series include:

  • Up to 6 second print speed per disc
  • Four separate CMYK ink cartridges for a lower cost per disc
  • 300% faster robotics than previous models

In order to qualify for this opportunity, the unit to be upgraded must meet all of the following requirements:

  1. Be at least 3 years old or older
  2. Be outside of any warranty coverage
  3. Eligibility must be pre-verified by Primera via the serial number and customer information
The following pricing is available for customers who are eligible to upgrade their current Bravo units:
Model MSRP Price Upgrade Price
Bravo 4051 $2,495 $1,700
Bravo 4051 Blu $3,495 $2,450
Bravo 4100 AP $1,995 $1,250
Bravo 4101 $2,995 $1,925
Bravo 4102 $3,295 $2,125
Bravo 4101 Blu $3,995 $2,675
Bravo 4102 Blu $4,995 $3,275
Bravo 4102 XRP $3,795 $2,575
Bravo 4102 XRP Blu $5,495 $3,700

To see if you qualify for the Bravo upgrade program, click "Check Eligibility" or call 1-800-797-2772.

Additional Terms & Conditions:

  • Upgrade program valid only in the United States, U.S. territories and Canada
  • Upgrade units must be purchased directly through Primera or from an authorized reseller
  • Customers who purchase an upgraded model keep their current unit, but it will be marked as decommissioned and will no longer be eligible for Technical Support or service
  • Customers can receive one upgrade price per eligible unit; there is not an additional discount for more than one eligible unit
  • Upgraded units are new units and come with the standard one year warranty
  • Upgraded units are eligible for extended warranties (at additional cost)
  • Models listed above are currently the only models eligible for discounted upgrade pricing
  • Shipping charges will apply
  • Certain rebates do not apply
See the Bravo 4100 Series Disc Publisher in action!

Rebate Program

As of February 1st our upgrade program now includes select competitive units from Rimage, Microboards, XLNT Idea, etc.!