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Add More Already own an AP-Series Applicator?
Learn about our upgrade program!
As a way of saying “thank you” to our customers for being loyal to Primera products, we’re offering an upgrade program that gives customers a chance to purchase a newer Primera Label Applicator at an unbelievably discounted price. Eligible customers can choose to upgrade to one of the following applicators:
Compare Applicators
| AP360 | AP380 | |
|---|---|---|
| Labels Applied: | 1 at a time | 2 at a time (front and back) |
| Types of Containers: | Cylindrical | Cylindrical |
| Labels/Hour (up to): | 1200 | 1500 |
| Maximum Container Width: | 9.4" (239mm) | 9.4" (239mm) |
| Maximum Container Diameter/Height: | 6.7" diameter (170mm) | 6.7" diameter (170mm) |
| Maximum Label Width: | 8.375" (213mm) | 8.375" (213mm) |
| Label Liner Rewinder: | No | Yes |
In order to qualify for this opportunity, the label applicator to be upgraded must meet all of the following requirements:
- Eligibility must be pre-verified by Primera via the serial number and customer information
- If current unit is under warranty, that warranty will become void when the unit is decommissioned
The following pricing is available for customers who are eligible to upgrade their current label applicators:
| Model | Price | Upgrade Price |
|---|---|---|
| AP360 Label Applicator | $1,395 | $1,185 |
| AP380 Label Applicator | $1,595 | $1,355 |
To see if you qualify for the label applicator upgrade program complete the form below. If you have immediate questions, please call +1-763-475-6676 or email sales@primera.com.
Additional Terms & Conditions
- Upgrade program valid only in the United States, U.S. territories and Canada.
- Upgrade applicators must be purchased directly through Primera or from an authorized reseller
- Customers who purchase an upgraded model keep their current applicator, but it will be marked as decommissioned and will no longer be eligible for Technical Support or service
- Customers can receive one upgrade price per eligible applicator; there is not an additional discount for more than one eligible applicator
- Upgraded applicators are new units and come with the standard one year warranty
- Upgraded applicators are eligible for extended warranties (at additional cost)
- Models listed above are currently the only models eligible for discounted upgrade pricing
- Certain rebates do not apply
Already own an LX-Series Label Printer?
Learn about our upgrade program!
As a way of saying “thank you” to our customers for being loyal to Primera products, we’re offering an upgrade program that gives customers a chance to purchase a newer Primera Color Label Printer at an unbelievably discounted price. Eligible customers can choose to upgrade to Primera’s:
LX500 Color Label Printer:
- Short-run label printing
- Prints up to 4" wide
- up to 2.5"/sec.
- One tri-color ink cartridge
- 4800 dpi full-color label printing
- $1,125 upgrade price
LX500c Color Label Printer:
- Short-run label printing
- Prints up to 4" wide
- up to 2.5"/sec.
- One tri-color ink cartridge
- 4800 dpi full-color label printing
- Built-in "guillotine-style" label cutter
- $1,225 upgrade price
LX600 Color Label Printer:
- Short-run label printing
- Prints up to 5" wide
- Up to 4.5" per second
- One ultra-high yield CMY cartridge with dye or pigment inks
- 4800 dpi full-color label printing
- Built-in "pizza-wheel" style cutter
- High water and UV resistance with pigment ink and synthetic materials
- $1,795 upgrade price
LX610 Color Label Printer with Plotter/Cutter:
- Short-run label printing with automated built-in die-cutting
- Up to 4.5" per second
- Max print width 4.1" - die-cutting / 5" pre-die cut label
- One ultra-high yield CMY cartridge with dye or pigment inks
- 4800 dpi full-color label printing
- High water and UV resistance with pigment ink and synthetic materials
- $2,245 upgrade price
LX910 Color Label Printer:
- Short-run label printing
- Prints up to 8" wide
- Up to 4.5" per second
- One ultra-high yield CMY cartridge for dye, and one for pigment
- 4800 dpi full-color label printing
- High water and UV resistance with pigment ink and synthetic materials
- Built-in "pizza-wheel" style cutter
- $2,155 upgrade price
LX3000 Color Label Printer:
- Medium-run label printing now with Big Ink™
- Prints up to 8.25" wide
- Up to 4.5" per second
- Individual CMY ink tanks with a reusable thermal print head
- 4800 dpi full-color label printing
- Built-in "pizza-wheel" style cutter
- $2,395 upgrade price
In order to qualify for this opportunity, the label printer to be upgraded must meet all of the following requirements:
- Eligibility must be pre-verified by Primera via the serial number and customer information
- If current unit is under warranty, that warranty will become void when the unit is decommissioned
The following pricing is available for customers who are eligible to upgrade their current label printers:
| Model | MSRP Price | Upgrade Price |
| LX500 Color Label Printer | $1,395 | $1,125 |
| LX500c Color Label Printer | $1,495 | $1,225 |
| LX600 Color Label Printer | $1,995 | $1,795 |
| LX610 Color Label Printer with Plotter/Cutter | $2,495 | $2,245 |
| LX910 Color Label Printer | $2,695 | $2,155 |
| LX3000 Color Label Printer | $2,995 | $2,395 |
To see if you qualify for the label printer upgrade program complete the form below. If you have immediate questions, please call 1-800-797-2772 or email sales@primera.com.
Additional Terms & Conditions:
- Upgrade program valid only in the United States, U.S. territories and Canada.
- Upgrade printers must be purchased directly through Primera or from an authorized reseller
- Customers who purchase an upgraded model keep their current printer, but it will be marked as decommissioned and will no longer be eligible for Technical Support or service
- Customers can receive one upgrade price per eligible printer; there is not an additional discount for more than one eligible printer
- Upgraded printers are new units and come with the standard one year warranty
- Upgraded printers are eligible for extended warranties (at additional cost)
- Models listed above are currently the only models eligible for discounted upgrade pricing
- Shipping charges will apply
- Certain rebates do not apply