Already own an AP-Series Applicator?

Learn about our upgrade program!

As a way of saying “thank you” to our customers for being loyal to Primera products, we’re offering an upgrade program that gives customers a chance to purchase a newer Primera Label Applicator at an unbelievably discounted price. Eligible customers can choose to upgrade to one of the following applicators:

Compare Applicators


	AP360	AP380

Labels Applied:	1 at a time	2 at a time (front and back)
Types of Containers:	Cylindrical	Cylindrical
Labels/Hour (up to):	1200	1500
Maximum Container Width:	9.4" (239mm)	9.4" (239mm)
Maximum Container Diameter/Height:	6.7" diameter (170mm)	6.7" diameter (170mm)
Maximum Label Width:	8.375" (213mm)	8.375" (213mm)
Label Liner Rewinder:	No	Yes

In order to qualify for this opportunity, the label applicator to be upgraded must meet all of the following requirements:

Eligibility must be pre-verified by Primera via the serial number and customer information
If current unit is under warranty, that warranty will become void when the unit is decommissioned

The following pricing is available for customers who are eligible to upgrade their current label applicators:

Model	Price	Upgrade Price
AP360 Label Applicator	$1,395	$1,185
AP380 Label Applicator	$1,595	$1,355

To see if you qualify for the label applicator upgrade program complete the form below. If you have immediate questions, please call +1-763-475-6676 or email sales@primera.com.

Additional Terms & Conditions

Upgrade program valid only in the United States, U.S. territories and Canada.
Upgrade applicators must be purchased directly through Primera or from an authorized reseller
Customers who purchase an upgraded model keep their current applicator, but it will be marked as decommissioned and will no longer be eligible for Technical Support or service
Customers can receive one upgrade price per eligible applicator; there is not an additional discount for more than one eligible applicator
Upgraded applicators are new units and come with the standard one year warranty
Upgraded applicators are eligible for extended warranties (at additional cost)
Models listed above are currently the only models eligible for discounted upgrade pricing
Certain rebates do not apply

Already own an LX-Series Label Printer?
Learn about our upgrade program!

As a way of saying “thank you” to our customers for being loyal to Primera products, we’re offering an upgrade program that gives customers a chance to purchase a newer Primera Color Label Printer at an unbelievably discounted price. Eligible customers can choose to upgrade to Primera’s:

LX500 Color Label Printer:

Short-run label printing
Prints up to 4" wide
up to 2.5"/sec.
One tri-color ink cartridge
4800 dpi full-color label printing
$1,125 upgrade price

LX500c Color Label Printer:

Short-run label printing
Prints up to 4" wide
up to 2.5"/sec.
One tri-color ink cartridge
4800 dpi full-color label printing
Built-in "guillotine-style" label cutter
$1,225 upgrade price

LX600 Color Label Printer:

Short-run label printing
Prints up to 5" wide
Up to 4.5" per second
One ultra-high yield CMY cartridge with dye or pigment inks
4800 dpi full-color label printing
Built-in "pizza-wheel" style cutter
High water and UV resistance with pigment ink and synthetic materials
$1,795 upgrade price

LX610 Color Label Printer with Plotter/Cutter:

Short-run label printing with automated built-in die-cutting
Up to 4.5" per second
Max print width 4.1" - die-cutting / 5" pre-die cut label
One ultra-high yield CMY cartridge with dye or pigment inks
4800 dpi full-color label printing
High water and UV resistance with pigment ink and synthetic materials
$2,245 upgrade price

LX910 Color Label Printer:

Short-run label printing
Prints up to 8" wide
Up to 4.5" per second
One ultra-high yield CMY cartridge for dye, and one for pigment
4800 dpi full-color label printing
High water and UV resistance with pigment ink and synthetic materials
Built-in "pizza-wheel" style cutter
$2,155 upgrade price

LX3000 Color Label Printer:

Medium-run label printing now with Big Ink™
Prints up to 8.25" wide
Up to 4.5" per second
Individual CMY ink tanks with a reusable thermal print head
4800 dpi full-color label printing
Built-in "pizza-wheel" style cutter
$2,395 upgrade price

In order to qualify for this opportunity, the label printer to be upgraded must meet all of the following requirements:

Eligibility must be pre-verified by Primera via the serial number and customer information
If current unit is under warranty, that warranty will become void when the unit is decommissioned

The following pricing is available for customers who are eligible to upgrade their current label printers:

Model	MSRP Price	Upgrade Price
LX500 Color Label Printer	$1,395	$1,125
LX500c Color Label Printer	$1,495	$1,225
LX600 Color Label Printer	$1,995	$1,795
LX610 Color Label Printer with Plotter/Cutter	$2,495	$2,245
LX910 Color Label Printer	$2,695	$2,155
LX3000 Color Label Printer	$2,995	$2,395

To see if you qualify for the label printer upgrade program complete the form below. If you have immediate questions, please call 1-800-797-2772 or email sales@primera.com.

Additional Terms & Conditions:

Upgrade program valid only in the United States, U.S. territories and Canada.
Upgrade printers must be purchased directly through Primera or from an authorized reseller
Customers who purchase an upgraded model keep their current printer, but it will be marked as decommissioned and will no longer be eligible for Technical Support or service
Customers can receive one upgrade price per eligible printer; there is not an additional discount for more than one eligible printer
Upgraded printers are new units and come with the standard one year warranty
Upgraded printers are eligible for extended warranties (at additional cost)
Models listed above are currently the only models eligible for discounted upgrade pricing
Shipping charges will apply
Certain rebates do not apply