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AP380 Label Applicator

• Quick set-up and easy operation
• Integrated label liner rewinder
• 30% Faster than previous models – apply up to 1500 labels per hour
• Accurately applies labels to the front and back with variable spacing
• 5 container roller locations to provide an ideal position for every container

Due to recent demand, this product has a 3-5 business day lead time.

As low as $1,595.00
Availability: In stock
Only %1 left

AP380 Label Applicator

AP380 Label Applicator is our most advanced label applicator for the precise labeling of cylindrical and tapered containers. This model features a built-in liner rewinder and increased speed for the most efficient label application.

  • Applicator Cost: $1,595.00 USD

  • Volume: Up to 1500 labels per hour

  • Container Type: Cylinder

  • Labels/Container: 2

Apply labels quickly and accurately to all types of round containers with

Primera’s AP380 Label Applicator

The built-in spring-loaded pressure arm makes sure labels are applied firmly and without wrinkles. With an AP-Series Label Applicator, you’ll apply labels faster and more accurately – helping to speed up your production and sell more of your products. Two models are available. AP360 is the base model. It quickly and efficiently applies single labels at a time. The AP380 is our most advanced model. It applies one or two different labels to a single container, with a built-in LED counter. It features a built-in liner rewinder and the fastest speeds for the most efficient label application.

Get Up and Running Quickly

Watch AP360 easily apply labels to various containers from small lip balm containers to spray bottles, cosmetic jars, bottles, cans up to paint cans.

  • Quick set-up and easy operation
  • Accurately applies single labels
  • Labels are applied at 5.3” (135mm) per second – up to 1200 containers per hour
AP360 AP380 AP550
Labels Applied:    1 at a time 2 at a time (front and back) 1 at a time
Types of Containers:    Cylindrical Cylindrical Flat or Tapered
Labels/Hour (up to):    1200 1500 500
Maximum Container Width:    9.4" (239mm) 9.4" (239mm) 12"+ (305mm+)
Maximum Container Diameter/Height:    6.7" diameter (170mm) 6.7" diameter (170mm) 8" high (203mm)
Maximum Label Width:    8.375" (213mm) 8.375" (213mm) 4.125" (105mm)
Label Liner Rewinder:    No Yes No


We manufacture beverages, so label application is very important to the success of our products. The AP360 was great hand label application device that got us through our start up times. However the additional steps of dealing with the plastic used after the label was applied was definite choke point. The AP380 is LIFE CHANGING we recently updated to it and our label application speed is 3x faster. I would recommend upgrading to the AP380 to anyone who uses any label application unit especially if your still using the AP360.

by Dr Royce Robertson

We Have 3 Primera Products

We have a printer, label winder and applicator and they are all excellent. The documentation was great. I made a mistake when setting up the label applicator so I had to use support and they got us up and running in less than an hour. Would recommend.

by Richard

What's In The Box

AP360 includes a power cord and power adapter, label roll bar and guides, and an Operator's Guide.

Label Applicators


AP360/362 Manual - Updated 05-19-14 - 1.71 MB


AP360/362 Loading Diagram - Updated 05-24-13 - 37 KB


Copy Position Chart - This chart shows the copy/print  positions supported by the AP360 or AP362


AP550 Quickstart - Updated 10-17-13 - 2.45 MB


AP550 Manual - Updated 5-26-15 - 2.2 MB Download
AP550 Container Holder Kit Manual - Updated 5-26-15 - 2.2 MB Download
Primera AP380 Applicator Assembly and Liner Rewinder Setup
Primera AP380 Label Applicator Maintenance - Swapping Container Guides - Liner Clamp Pressure
New Primera AP380 Label Applicator - 30% Faster Than Previous Models
  1. What are the prices of the applicators?
  2. AP360: $1395
    AP380: $1595
    AP550: $2395
  3. What are the main differences between the four applicators?
    • Types of Containers:
    • AP360 and AP380: Cylindrical (able to roll in a straight line – bottles, jars, etc.) Let us test your container if it is not completely round, or if it is tapered.
      1. Flat Surfaces (boxes, filled pouches, flat faced containers/bottles, etc.)
      2. Empty pouches or slim containers need to be placed on some type of additional platform to raise the container, as the applicator’s neck will hit the edge of the platform if the container is too thin. Books, wood, foam, etc. are great additions to raise the container.
    • Number of labels applied:
    • AP360 and AP550: 1 label at a time
      AP380: 2 - Front and back label (labels need to alternate front and back on roll)
    • Speed:
    • AP360: 1200 containers/hour (semi-automatic – operator has to load container, so this really depends on the operator of the machine as well)
      AP380: 1500 containers/hour (semi-automatic – operator has to load container, so this really depends on the operator of the machine as well)
      AP550: 500/hour (semi-automatic – operator has to load container, so this really depends on the operator of the machine as well)
  4. What types of materials can be used?
  5. Any of the materials we stock can be used on the applicators. If you have another material that we do not carry, we suggest testing the material on the machine to make sure it works.
  6. What is the minimum/maximum width labels (including liner) can be?
  7. AP360 and AP380: 1” (25mm) to 9.4” (239mm)
    AP550: .875” (22mm) to 4.125” (105mm)
  8. How does the applicator know when to apply my label?
  9. AP360 and AP380: Uses a physical sensor that moves based on the thickness of the material to sense the label and gap.
    AP550: Uses an optical sensor. This is important when using a clear material as it would require the black registration mark on the back of the material vs. the AP360/380 which does not require this.
  10. Do you offer any financing?
  11. Yes! We have relationships with both PayPal and Credit Key. Ask your sales representative for more details on these programs.
  12. How large can the outer diameter of the label roll be?
  13. Up to 8” (203mm) - all applicators
  14. What is the minimum/maximum size of the containers I can label?
  15. AP360 and AP3380: 1” (25mm) to 9.4” (239mm) wide - .6” (15mm) to 6.7” (170mm) diameter
    AP550: .002” (0.05mm) to 8” (203mm) high – Platform size: max 12” (305mm) wide x 12.2” (310mm) long (So container could be longer or wider, but label may not be placed where they want it to if it’s too long or wide)
  16. How do I make sure my label is placed exactly where I want it?
  17. AP360: There are guides that move back and forth to ensure your container does not move when applying the label. This also ensures the label is applied without wrinkles.
    AP380: Make sure your front and back labels are alternating on the roll. Measure the spacing you would like between the front and back label on the container. You can set this measurement on the machine and save it in the “mode” settings, so you only have to set the measurement one time, for each container. Place your container in the base and press the foot switch. The front and back labels will be applied by hitting the foot switch only one time.
    AP550: The platform underneath the application mechanism can be moved forward and back with the + and – buttons. You can save the setting of the platform for the particular container in the “mode” settings, so you only need to set the placement for the container one time.
  18. How many settings can I save? (AP360 does not have this feature, as it’s not needed to apply one label)?
  19. AP362: Up to 9 settings (spacing between front and back label)
    AP550: Up to 9 settings (platform location)
Container Width: 1” to 9.4” (25.4mm to 238mm)
Container Diameter: 0.6” to 6.7” (15mm to 170mm)
Container Shape:  Cylindrical and many tapered
Supply roll diameter: Up to 8” (203mm)
Media liner width: 1” to 8.375” (25.4mm to 213mm)
Supply roll core: 2” to 3” I.D. (51.8mm to 76.2mm)
Electrical rating: 12VDC, 5.0A
Power requirements: 100-240 VAC, 50/60 Hz, 60 watts
Agency certifications: UL, UL-C, CE, FCC Class A
California Prop 65: WARNING: Cancer and Reproductive Toxin -
Weight: 20 lbs. (9.07 kg)
Dimensions: 13.4”W x 8.9”H x 20”D (340mmW x 226mmH  x 508mmD)
Gap between Labels: Recommended: 1/8" - 1/4" ( 3.175 mm - 6.3500 mm )
Label Type: Die cut with waste removed.  Clear labels can be used. (Labels digitally die-cut on the LX610 are not compatible because the waste is not removed. Learn More.)
Liner Thickness: 2 mil - 10mil (smoothness will affect feeding - a liner that is too slippery or too thin will slip through the drive rollers)
Label + Adhesive Thickness: 5 mil - 15 mil*
Wind Direction Wound out - See Copy-Position Chart  (Position 3 or 4 for most containers)